Travers Hartley-Smith
Design and Marketing Specialist.
A forward thinker who will take your brand further.
Marketing Collateral, Annual Reports, Web Content Management, Display Advertising, Animated Gifs, Multi-media Video, Large Scale Signage, Illustration, Social Media Posts
From sales driven collateral, to technical illustration and finally unique striking art, you will be delivered a high quality standard to achieve the best results for your brief. You are not just getting a designer you are getting the experience of someone that knows the business and follows the latest trends before you know they are a trend.
The Marketer
With 10 years experience in a Marketing and Design Role for medium sized organisations, Travers has touched just about all of it
The Creative
Unique and Original. Do you want the same as everyone, or what they want tomorrow? The logical thinker and the creative scribbler meet
You won’t be disappointed
The Communicator
Copy? Need a hand, or just need it written. Sales, Technical and Creative: experience includes Annual Reports, News Articles, Sales for Web & Print
Logos and Icons
Development of the Australian Trade College Logos |
Government Technical College transitions to Independent Institute
In late 2009 the Australian Technical College – North Brisbane a Federal Government initiative began it’s year long transition from Government funding to become an Independent Company specialising in higher learning of Trade Training for Secondary students and Full-time apprentices. As part of the process a complete rebrand of the College was to be incorporated into the restructure of 2 Colleges to be eligible for various funding. The rebranded image of the College was at my hands. The below logo was selected and they each had 2 other format arrangements for different usage.
Trade College Rebrand Launch
At the end of 2009 the Federal Government Funding for the Australia Technical College – North Brisbane and the organisation become an independent educator for trade and higher level learning. The organisation went through a rebrand and began it’s journey launching the new brand at the Gala Awards Dinner in the Brisbane Convention Centre. This multimedia video introduced the new logo to key stakeholders, trade employers, students and families. Produced by Travers.
All Things Marketing Collateral
Print Advertising - Newspaper and Feature Magazines
New plate formwork and print design
Signage and Graphics - Small and Large
How Low Can You Go - Go Health Clubs Monthly Campaign Offer, May 2014
Each month at Go Health Clubs has a new monthly offer. The gym industry really sticks to a few similar promotions so every month we think of a new way to promote a regular deal. While we switch the offer up every month we have pushed the boundaries to get noticed across a variety of media. With an eye catching image and risky call to action the Go Health Clubs brand is sure to be recognised in a saturated market, making the second and third time a potential member notice, react and engage.
Every month's promotion requires a range of digital and print delivery methods for the sales team to obtain new leads, including:
• Website Imagery
• Flyers
• In-Club Digital Screens
• Shopping Centre Digital Screens
• Billboards
• Shop Signage
• A-Frames
• Display Advertising across Google, Bing and Yahoo
• Animated GIFs for Radio Website
• Facebook Advertising
Australian Trade College - Annual Report
Clean Eating Recipe Books & eBooks
Angels Demons Ethos Clean Eating |
Angels Demons Ethos Clean Eating Publications, eBooks, Website and Sales Portal was developed to create a new source of income for Go Health Clubs. The initial idea was create online leads for club memberships and to provide a valuable tool to assist current members achieving their weight loss goals. It quickly evolved into an online sales tool using modern sales techniques to capture leads and deliver them to a sales page for eBooks.
As a key member of the team creating, developing and strategising the new venture, I was Art Director of the publications and promotions as well as helping to built the website, sales funnel and CRM communication content to make the products a winner.
The Beginner's Guide to Clean Eating
Cut the Crap - A Physical and Emotional Guide to Clean Eating
Clean Christmas - Your Clean Eating Survival Guide to the Festive Season
Illustration and Technical Drawing
If you are looking for something truly original then you might be interested in discussing what can be conjured up. Hand drawn and messy or clean an instructional. What a bonus, the right brain connected to the left, logic meets expressive. Here are a few samples of how completely different Travers can take an idea with a purpose.
2009 Variety Bash Car Wrap. Major Sponsors APECT and ATCNB (Technical Education) |
Corporate Work Health Australia - Manual Handling and Ergonomic Workstations |
Go Health Clubs Pre-sales - Floor Plans |
Multimedia Video Production
Gala Awards 2011 - Carpentry Review
Gala Awards Dinner 2010 – Introductory multimedia to begin the night. Animation made in After Effects using the theming of the night and individual award videos to follow continued with style. Hand drawn images of real students.
Gala Awards 2011 - Carpentry Review
Student-Apprentices in the Carpentry cohort. Over view of some of the activities during the year. Played before the Carpentry Apprentice of the year award.
Be the Spark
Recruitment video promoting Go health Clubs and their achievements. Used to inspire Personal Trainers to become part of the Go Family and their goal to Be the Spark that Ignites Your Dreams and in doing so, build a brand with excellent customer service.
Kettlebell Blast - Training
A short series of sexy training videos included this Kettlebell Blast. The main goal was to build an audience on Youtube because of the the closeup shots, more than the educational purposes. Filmed and edited by Travers.